Meet Brine.

Welcome to Brine.

Where the coast gets cheeky, the kids get feral, and the memories get legendary.

Brine is the spirited, sand-in-your-shoes sibling of Brume & Brine—home to cozy chaos, salty humor, and the kind of family adventures that never go as planned (and are better for it). Here we celebrate the wild-hearted, the curious, the mitten-losers, the cocoa-spill specialists, and every parent who’s ever said, “Please… just… don’t lick that.”

The Brine Way:

Whimsy with stamina. Coastal charm with a wink. Chaos— but make it cute.

From our iconic Camp Brine merit badges to seasonal activity collections and delightfully offbeat apparel, everything in the Brine world is designed to spark joy, laughter, and just the right amount of mischief. We believe childhood should be lived loudly—and cozily. Preferably with snacks.

A New Adventure Every Season

Brine’s world unfolds in playful chapters—each one a little wild, a little wintery, a little sandy, or a little sticky (usually from the marshmallows).

our next chapter is climbing into view…